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Upper End Market Trends - Canada's luxury home market on a clear, upward trajectory


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Blog by Randy Miller | January 29th, 2014


Luxury home

Accelerated demand pushing five-year growth rates into double and triple-digit territory


Significant gains at the top end of the country's housing market continued to demonstrate the overall strength of Canadian real estate in 2013, according to a report released by RE/MAX.

The RE/MAX Upper End Report, highlighting trends and developments in 16 major Canadian centres, revealed that:

  • Seventy-five per cent of markets experienced year-over-year percentage increases in sales—including eight markets that posted double-digit gains.  Greater Vancouver led the charge with a 36 per cent increase in luxury sales last year, followed by Calgary at 34 per cent, Edmonton at 32 per cent, Hamilton-Burlington at 31 per cent, Kitchener-Waterloo at 27 per cent, Winnipeg at 26 per cent, Greater Toronto at 18 per cent, and Saskatoon at 15 per cent.
  • Over two-thirds of markets set new records for high-end sales in 2013.  Markets included St. John’s, Quebec City, Greater Toronto, Hamilton-Burlington, Kitchener-Waterloo, London-St. Thomas, Winnipeg, Regina, Saskatoon, Edmonton, and Calgary.
  • Luxury sales have close to quadrupled since 2009 in Regina (up 288 per cent), tripled in St. John’s (219 per cent), and more than doubled in Winnipeg (189 per cent), Hamilton-Burlington (173 per cent), Saskatoon (157 per cent), the Greater Toronto Area (147 per cent), Greater Vancouver (125 per cent), and Calgary (115 per cent).  London-St. Thomas was up 90 per cent, Ottawa increased 86 per cent, Edmonton rose 81 per cent, while Quebec City jumped 76 per cent and Montreal climbed 61 per cent in the five-year period.

"Canada's luxury housing market has undergone serious transformation in recent years, setting a new standard for lifestyles of the rich and famous," says Gurinder Sandhu, Executive Vice President and Regional Director, RE/MAX Ontario-Atlantic Canada. "High-end homes are commanding top dollar in blue chip neighbourhoods from coast to coast. Condominiums are hitting price points that rival single-detached homes. The market is maturing and the appetite is unprecedented."

Last year’s relatively low interest rate environment, substantial equity gains in Canadian real estate markets, stellar performance in US equities, and improving economic conditions contributed to the upswing in luxury home sales, driving close to 70 per cent of Canadian markets to new heights in 2013.

Greater Vancouver experienced the largest bounce back in 2013, with sales of luxury homes posting the second highest level on record.  Western Canada claimed the country’s top three high-end markets in 2013.  Ontario continued to demonstrate strength in the upper end, especially in Hamilton-Burlington and Kitchener-Waterloo.  Canada’s largest real estate market—the GTA—also reported healthy activity in 2013.  Quebec held its own, with luxury sales outperforming overall residential market activity in both Greater Montreal and Quebec City.  Atlantic Canada experienced solid demand in St. John’s, where upper end sales were up, but posted a decline in Halifax-Dartmouth. 

The surge in high-end homebuying activity dovetails with growing strength in global markets, including London (where sales of homes priced in excess of $8 million are up 24 per cent), and the US, where sales at high end of the market—homes priced at $1 million or more—are selling at nearly triple the pace of everything else. 

“Canada offers up some world-class real estate at affordable prices and, as such, we should see continued upward pressure on both sales and values in the years ahead,” says Sandhu.  “Certainly, that has been the experience south of the border where prices for luxury product have climbed as high as $90 million for a penthouse in New York City.  By comparison, Canada’s priciest sales in 2013 included a $25 million condominium and an $18.6 million compound offering mountain and water views in Greater Vancouver, a smaller version of France’s Palace of Versailles in the Greater Toronto Area that moved at just over $13.4 million, and an $11.1 million estate in Calgary.  Given the prices commanded in other global centres, it’s clear that there is still room for growth in Canadian real estate markets.”

Local purchasers continue to be the primary drivers in the upper end of the market, as Canadian affluence climbs.   The ranks of Canadian millionaires are growing—up approximately 6.5 per cent to 298,000 individuals in 2012 (over 2011)—and with it, the undeniable appeal of bricks and mortar.  The CapGemini report also found that Canadian wealth expanded to $897 billion in 2012—with investment in equities and real estate contributing to the upswing in growth.  Some foreign investment was also noted in 2013, most prevalent in markets such as Greater Vancouver and the Greater Toronto Area. 

“Improving economic fundamentals will continue to support confidence among Canada’s high-end home purchasers, buoying overall intentions moving forward,” explains Sandhu.  “In the meantime, strength demonstrated at the upper-end remains a positive indicator of the real estate sector’s broader health.”  

Diminished supply of single-family homes—particularly in markets like the Greater Toronto Area and Greater Vancouver—contributed to steady homebuying activity, as pent-up demand persisted.  Yet, most purchasers remained grounded, especially at higher price points, and the climate proved fundamentally healthy.  

Greater Toronto Area

Luxury home sales in Canada's largest real estate market continued to climb in 2013, rising 18 per cent to 1,908 units—setting a new record for upper end activity priced in excess of $1.5 million. Inventory levels played a key role in the uptick, with more buyers vying for fewer product, especially in prestigious central core districts, including Rosedale, Forest Hill, Lawrence Park, Bridle Path, Hogg's Hollow, and, to a lesser extent, west end neighbourhoods such as the Kingsway, Edenbridge, and Princess Anne Manor.Read more about the Greater Toronto Area.


Oakville

Oakville—one of the 905's most desired communities with a long-standing tradition of high-end sales—experienced unprecedented demand yet again, setting a new record for home sales over the $1.5 million price point in 2013. One hundred and fifty-six luxury properties changed hands last year, up 19 per cent from the 131 sales reported in 2012. Read more about Oakville.

Upper End Market Trend: Read the full report 

For more insight into the housing market within Durham Region, the Whitby real estate market, or the Brooklin real estate market, contact me. If you are an existing homeowner and are thinking about a, move, I can tell you what your house or condo is worth in today’s marketplace.



Randy Miller
Sales Representative
Re/Max Rouge River Realty Ltd., Brokerage
905-668-1800 or 905-427-1400
randy@randymiller.ca
www.randymiller.ca